Campaign Ideation
Art Direction
Web Design
Creative Director
Designer
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Illustration by Karolin Schnoor
Irvine Company Retail Properties is home to 40+ open-air retail destinations across California. For the 2023 holidays, ICRP was looking for a way to own the holidays in Southern California. With the team at Envoy, we built a strategy around holiday traditions shaping our sense of place. The campaign focused on the quintessential experiences of the holidays in Southern California and tied this to the unique traditions that can be made at each destination. We created scenes for the larger destinations and a shared library of illustration and copy to be leveraged across all.